“Your first 50 right steps to enter the Russian food market”.
Step № 51 – “So Alexander, how can I enter the Russian food market?”
I have already told you about 50 most basic steps you can use to enter the Russian food market. Some of you might have read all the steps in their original order, some might have immediately decided to read the steps that were most relevant to them and their businesses to get the answers to their questions as soon as possible.
Each of you who is now holding this book is at a completely different stage of working with the Russian market. That is why in this book I tried to give answers to as many people as possible. This is the main reason why the steps do not have any predefined sequence. This “sequence” cannot be universal for everyone. Even for each of my clients I develop an individual scheme and an individual plan. Only by customizing i can help a client quickly and as correctly as possible to achieve their goals in the Russian food market.
For those who have not dealt with Russia and Russian business yet, the most difficult thing is to take steps in the right order and design a business plan for entering the Russian market. Below I will highlight the most important action steps of your business plan. So, what does a company willing to enter the Russian food market for the first time need to do…
Yours faithfully,
Alexander Sinyanskiy
Business Adviser on Russian Food Market
Content:
Step № 1 – “If you have some friends need our products please let me know”
Step № 2 – “Look at you products and website by the eyes of a Russian”
Step № 3 – “Do not offer commission!”
Step № 4 – “Learn and research about your future competitors”
Step № 5 – “Assess potential obstacles”
Step № 6 – “The most critical MUST-DO: localize and translate your food business into the Russian language”
Step № 7 – “This is a step for business women and about women”
Step № 8 – “Research local preferences”
Step № 9 – “Do everything only according to the law”
Step № 10 – “Corruption and crime”
Step № 11 – “Russian mentality. Do not even try to understand”
Step № 12 – “We are looking for a food distributor in Russia! Just one exclusive distributor!”
Step № 13 – “Who is your customer in Russia? Can you describe in details?”
Step № 14 – “Why you need to have a website in the Russian language if you want to work with Russia”
Step № 15 – “Learn 3 main Russian food traditions”
Step № 16 – “Taxes and duties in Russia”
Step № 17 – “Where to find good employees in Russia?”
Step № 18 – “Do you think Moscow is the best location for business? Not always”
Step № 19 – “Always collect all the information about your Russian partners”
Step № 20 – “Major religions in Russia. What for? Of course, for business”.
Step № 21 – “GMO food, organic food and food additives”
Step № 22 – “Participation in specialized food exhibitions in Russia”
Step № 23 – “How to properly prepare for food exhibition in Russia?”
Step № 24 – “Who are your potential clients in Russia?”
Step № 25 – “What should you do after a food exhibition in Russia?”
Step № 26 – “Russian social networks”
Step № 27 – “Do you want to have a Russian business partner? Spoiler – No!”
Step № 28 – “Before entering the Russian food market, you MUST have a business plan and a backup plan”
Step № 29 – “Forget about these three phrases. Part 1 – Give us references on your work”
Step № 30 – “Forget about these three phrases. Part 2 – Advance payment and a letter of credit”
Step № 31 – “How to start your food business in Russia? I recommend business travel”
Step № 32 – “Opening a Russian legal entity (LLC and JSC)”
Step № 33 – “Open a joint venture or buy a stake in a Russian business”
Step № 34 – “Opening a branch or a representative office of your company in Russia”
Step № 35 – “Sport in Russia. What for? For food business of course”
Step № 36 – “Advertising food in Russia. The main things you need to know”
Step № 37 – “CIS and the Eurasian Customs Union. What for? To enter the Russian food market”
Step № 38 – “Vegetarianism and food products for vegetarians in Russia”
Step № 39 – “Premium food products market in Russia. Know its peculiarities and do not make mistakes”
Step № 40 – “Documents required to trade food in in Russia”
Step № 41 – “Are you thinking of selling your food franchise to Russia? Good idea!”
Step № 42 – “Are you selling your business? Sell it to buyers from Russian”
Step № 43 – “Memorize the main governmental websites necessary for food market in Russia”
Step № 44 – “How a foreigner can find a job in Russia?”
Step № 45 – “Resort Cities in Russia. What for? For business of course”
Step № 46 – “How to find a distributor or buyer for FREE in the food market of Russia”
Step № 47 – “Holidays and days off in Russia. What for? Of course for business”
Step № 48 – “E-commerce in Russia”
Step № 49 – “Start your food business in Russia remotely and manage all processes without problems”
Step № 50 – “How to resolve complaints and disputes on the Russian food market”
Step № 51 – “So Alexander, how can I enter the Russian food market?”
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