“Your first 50 right steps to enter the Russian food market”.
Step№ 4 – “Learn and research about your future competitors”
You must be well aware of the fact that you are not the first company that wants to enter the food market in Russia. Do you think it is your disadvantage? It is not! You are in a much better position than your competitors and let me explain why.
You can avoid a lot of mistakes made by others.
Those companies that entered the Russian market earlier did not know much about Russia and how to conduct business here. They spent a lot of money on marketing and promotion of their products in Russia. They made a lot of mistakes before they realized what kind of food products Russian customers would buy, how to properly promote those products, and how to do business in Russia.
I know dozens of stories that many foreign businessmen told me about spending millions of dollars to enter the food market in Russia and in 90% of cases they failed. Their main problem was that all these companies were very self-confident….
Yours faithfully,
Alexander Sinyanskiy
Business Adviser on Russian Food Market
Content:
Step № 1 – “If you have some friends need our products please let me know”
Step № 2 – “Look at you products and website by the eyes of a Russian”
Step № 3 – “Do not offer commission!”
Step № 4 – “Learn and research about your future competitors”
Step № 5 – “Assess potential obstacles”
Step № 7 – “This is a step for business women and about women”
Step № 8 – “Research local preferences”
Step № 9 – “Do everything only according to the law”
Step № 10 – “Corruption and crime”
Step № 11 – “Russian mentality. Do not even try to understand”
Step № 12 – “We are looking for a food distributor in Russia! Just one exclusive distributor!”
Step № 13 – “Who is your customer in Russia? Can you describe in details?”
Step № 14 – “Why you need to have a website in the Russian language if you want to work with Russia”
Step № 15 – “Learn 3 main Russian food traditions”
Step № 16 – “Taxes and duties in Russia”
Step № 17 – “Where to find good employees in Russia?”
Step № 18 – “Do you think Moscow is the best location for business? Not always”
Step № 19 – “Always collect all the information about your Russian partners”
Step № 20 – “Major religions in Russia. What for? Of course, for business”.
Step № 21 – “GMO food, organic food and food additives”
Step № 22 – “Participation in specialized food exhibitions in Russia”
Step № 23 – “How to properly prepare for food exhibition in Russia?”
Step № 24 – “Who are your potential clients in Russia?”
Step № 25 – “What should you do after a food exhibition in Russia?”
Step № 26 – “Russian social networks”
Step № 27 – “Do you want to have a Russian business partner? Spoiler – No!”
Step № 29 – “Forget about these three phrases. Part 1 – Give us references on your work”
Step № 30 – “Forget about these three phrases. Part 2 – Advance payment and a letter of credit”
Step № 31 – “How to start your food business in Russia? I recommend business travel”
Step № 32 – “Opening a Russian legal entity (LLC and JSC)”
Step № 33 – “Open a joint venture or buy a stake in a Russian business”
Step № 34 – “Opening a branch or a representative office of your company in Russia”
Step № 35 – “Sport in Russia. What for? For food business of course”
Step № 36 – “Advertising food in Russia. The main things you need to know”
Step № 37 – “CIS and the Eurasian Customs Union. What for? To enter the Russian food market”
Step № 38 – “Vegetarianism and food products for vegetarians in Russia”
Step № 40 – “Documents required to trade food in in Russia”
Step № 41 – “Are you thinking of selling your food franchise to Russia? Good idea!”
Step № 42 – “Are you selling your business? Sell it to buyers from Russian”
Step № 43 – “Memorize the main governmental websites necessary for food market in Russia”
Step № 44 – “How a foreigner can find a job in Russia?”
Step № 45 – “Resort Cities in Russia. What for? For business of course”
Step № 46 – “How to find a distributor or buyer for FREE in the food market of Russia”
Step № 47 – “Holidays and days off in Russia. What for? Of course for business”
Step № 48 – “E-commerce in Russia”
Step № 49 – “Start your food business in Russia remotely and manage all processes without problems”
Step № 50 – “How to resolve complaints and disputes on the Russian food market”
Step № 51 – “So Alexander, how can I enter the Russian food market?”
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