3 books I recommend reading to all my clients from Russia and whole World.


Those of you who follow my regular articles at LinkedIn or have read my website know that my clients are owners of food businesses not only from Russia, but also from many other countries of the world.

They are people who have very little free time and I can understand it, but anyway I always insist that they read at least three books. These books not only broaden one’s mind, but they also help my clients get a deeper understanding of my services and why I do certain things in certain ways, not like anyone else.

So, here are the three books that I highly recommend reading to all my clients from Russia and whole world who own food businesses:

The first book by Dr Ichak Adizes “The Ideal Executive: Why You Cannot Be One and What to Do About It.”

Dr. Adizes is an Israeli business consultant. He often gives lectures in Russia and many other countries. He has written a lot of books. You can more than a dozen on any book selling website.

Undoubtedly, all his books are worth reading, all of them have a lot of useful information. Personally, I have read them all. But, as I said above, my clients are owners of food businesses, so they have very little free time. Therefore, the best solution for them is to read the book ” The Ideal Executive …”. This is the first well-known book by Adizes, and, in my opinion, it teaches the foundations for any leader or business owner.

The book explains the most basic things you need to know to manage any business: how to select a right employee and how to make him/her part of the current team. Simple and clear principles. It is the simplicity of the recruitment method and its comprehensiveness that allow us to remember everything from the first time.

People are the most important thing for any company, these are people who bring the main profit to the owner. So, the better employees you select, the more successful your business will be. In his other books, Ichak Adizes will very often go back and refer to this book.

In the early 2000s when I worked as a hired top manager, I used the principals from this book. Nothing has changed by now; the book is still relevant. The techniques I used at that time also work just fine at this time.

Based on my experience I can say that most business owners that work with me buy other Adizes’s books after they read this one.

Ichak Adizes is the only business consultant on my list. Why? Because there are many business trainers in the world, but Ichak Adizes is the trainer for trainers.

The second book is “From Third World to First: The Singapore Story – 1965-2000” written by
Lee Kuan Yew. Lee Kuan Yew is the person who founded modern Singapore, a country and a city that lives in the 23rd or 25th century now.

This book is considered to be one of the most politically incorrect books in the world. It is a memoir in which Lee Kuan Yew talks about how Singapore was created and built, as well as how other countries developed in his time. He shares his personal perspectives as an Asian and as the head of the state.

He talks about the USA, China, France, Germany, Indonesia, Malaysia, Japan and many other countries. Both about the leaders and presidents of these countries, and about the countries themselves.

He even shares how businesswomen from the USSR flew to Singapore and got engaged in prostitution. With the money earned, they bought VCRs and other equipment and went back to the USSR. Ant these were real businesswoman, not prostitutes.

At the same time, Lee Kuan Yew had a very good attitude to both the USSR and Russia. One of his sons was even graduated from a Soviet university and is fluent in Russian.

Why do you need this book? Because it is the only book in the world that tells you how to turn an entire state into a profitable business. No one except Lee Kuan Yew has been able to do this with their country.

There are many books on how to create a business, there are many books of famous businessmen on how they created their business empires and grew so much. But there is only one book written by the head of a state which explains and presents in stages how to turn an entire country into a profitable and sustainable business.

Now many people call a Chinese economic miracle what is happening with Chinese economy. But this is not a miracle, it is just properly organized business processes.

During the reign of Deng Xiaoping, in 1990s, hundreds of civil servants were sent from China to Singapore. For two years they observed and recorded the main processes in the government. Therefore, if you want to know how China will look like soon, take a trip to Singapore. Singapore is China in 5-10 years.

If you read various “business books of the world’s prophets” before, after reading Lee Kuan Yew’s “From Third World to First”, you will understand that everything you have read in business literature was written by “children”.

The third book is a book about Elon Musk. “Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future” written by Ashlee Vance.

After reading this book you will understand why it was written by Ashlee but not Elon himself.

This book is not about Tesla cars or spaceships even though there are some facts about them too. This is a book about a man who challenged the whole world and won. About a man who takes his dream and fulfils it.

What you read about Musk in the media or in social networks is just PR that has nothing to do with what this person really did. By reading this book, you will find out why Mask does not really care about Tesla’s company since it is not the most important project in his life.

In this book you will read a story of an ordinary person who works his fingers to the bone and creates the very best teams, who treated and treats people like shit. But this person has changed the world and he will keep on changing it in the further.

I recommend this book to those business owners who have already got tired of their business, who are tired of problems in their companies and businesses, who are starting to give up.

So, let us sum up.

The book by Ichak Adizes is a book about how to properly hire and manage people. This is the most basic book for any business owner.

The book by Lee Kuan Yew is a book about business development. It doesn’t matter how large your business is, the principles described in this book work regardless of the size of a company.

The book about Elon Musk is a book that will help in situations when you are demotivated and have no faith in yourself or your business. This book is a great impulse to get up and keep on working further with even greater energy.

In any case, after reading these books, you will start looking at your business in a different way and will change your attitude to your business. The effects of these books have been tested personally on me and dozens of my clients in Russia and around the world. These are universal books.

My main expertise is in the food business and food industry. But even though these books have nothing to do with food industry, I still recommend them to you because they really “work” and they really help.

Yours faithfully,
Aleksander Sinyansky
Business Adviser on the Russian Food Market

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