All foreign companies that ask me for assistance in selling their food franchises in Russia do not know that Russian business rules are different from the ones in the rest of the world. Any global franchise has to be customized for the Russian market. You have to adapt your business plan for Russian rental prices, salaries and taxes. Even when choosing a location, you need to follow different rules from the ones that are customary throughout the world.
Moreover, my experience shows that 90% of people in Russia who buy foreign food franchises have never worked in the food business before. Therefore, besides adapting the franchise business plan for Russian reality, you need to provide instructions on the main business processes such as recruitment, cleanliness in the workplace, operations management and control, procurement and storage of ingredients, advertising and marketing.
In most cases new business owners will not even know what kind of detergents are needed and how to properly clean their facilities at the end of a working day not to violate Russian sanitary rules. Compliance with Russian legislation has to be ensured in all business process, otherwise inspecting authorities will fine and close the newly opened business of your franchisee in Russia and you will receive claims
What is included in my service “Your food franchise promotion and selling in Russian market”? I approach each new franchise individually since there are many factors to take into consideration. Initially I assess the description of your entire franchise that you wish to present to your potential franchisees. Is there a business plan? Is there a detailed description of all business processes? Are there any training material for employees? Is there a guide with answers to a franchisee’s most frequently asked questions?
Then, based on what you have, I develop a unique adapted package with a business plan and other types of necessary your franchise materials totally relevant for Russian market. And that will guarantee the best real results in the fastest way for your new Russian partners and Russian franchisee.
Time: up to 20 days.
Price: 1000 ( € ) euro.
Method of payment: 50% prepayment into a bank account. 50% after I give you all final results of my work. An official contract is to be signed before any work is started.
Business Adviser on Russian Food Market